Context
Better Financial Corporation, a fintech company wanted to build a cash advance lending app.
Problem Statement
In US, majority average salaried people do not have atleast$50 between two paychecks. People therefore are not able to bear extra or unexpected daily finances.
Solution
Boostpay helps users get cash advances upto $50 between paydays with no interest and credit check. Just sign-up connect your bank and get your cash advance.
Understand & Analyze.
What is a cash advance?
A cash advance is a means of accessing money without applying for a formal loan. Cash advances can provide the funds immediately. The amount of fees and interest you pay is directly related to the length of your repayment, so cash advances are intended to be a very short term solution.
User Interviews
We interviewed 10 people in New York and asked them about their experience while using money lending apps. We got the following insights from them:
Competitive Analysis.
A competitive analysis was performed in order to identify the strengths and weaknesses of Boostpay's competitors. The results of this analysis were then used to guide the development of Boostpay's features and information structure.
Creating a seemless experience.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
User Flow
The primary user flow is the process of creating a profile, linking bank account and requesting for a loan.
Sketches
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Visual Design
Neo-pop was selected as the visual theme because the app's target demographic is young adults (18–35) with low or average salaries. The stakeholders also sought to maintain a street-friendly design.
